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Professionals Monthly Update
September 2015
In This Issue
How will you maximize the best part of the season? 

Fall brings opportunities to offer a whole new menu of products and services to your customers.   Whether you're marketing landscape lighting, paver patios or irrigation upgrades, there are plenty of opportunities to add to your bottom line in the many weeks ahead.  

Reach out to your customers and promote new ideas for their landscapes now.   Many customers delayed planned projects during the rainy weeks of the year.  By contacting them now, you will help them follow through on their good intentions from earlier in the year.   Let them know you have the time to focus on their exact needs.

With a little effort and initiative, you can make this your best September ever!    Let us know how we can help. 

Consolidated Turf Summer Hours
Winnipeg   Monday-Friday 8:30 - 5:00
Saskatoon Monday-Friday 8:30 - 5:00 
Edmonton  Monday-Friday 7:30 - 4:30  
Calgary      Monday-Friday 7:30 - 5:00    
Consolidated Turf Congratulates Green Inspirations for an Award-Winning Landscape Transformation

Consolidated Turf congratulates Green Inspirations Landscaping on receiving their award of excellence in the 2014 Landscape Manitoba for best Residential Landscape Construction under $35,000. This project was done at Nutimik Lake in the Whiteshell Provincial Park.  
They used Panama Wall and Caps by Borgert Products Inc. in the Minnesota River Colour.  The award was presented at the CNLA National Awards Ceremony in Winnipeg at the Radisson Hotel on August 19, 2015
The Landscape Manitoba Awards of Excellence Construction, Maintenance and Design Program showcases outstanding member companies whose skill and professionalism are highlighted in the construction and maintenance of landscape projects and landscape design that earn the respect and admiration of peers and clients alike.
Just in Time for Fall Planting:  Sapling Soaker Tree Watering Bags
Help prevent transplant shock, new trees establish quickly

Just in time for spring planting season, we have stocked the new Sapling Soaker tree watering bag which allows constant watering for newly planted and small trees.

The Sapling Soaker is specifically designed to slowly release water from two release points on the underside of the bag. This allows for even water distribution and deep saturation, so trees can get moisture at the root where it is needed most.

The Sapling Soaker vertical style bag holds up to fifteen gallons of water and will drip for up to nine hours. If your tree is small, this bag is ideal as it will fit trees with a diameter between one and four inches.

Get some now for your next tree planting project.  
Handy Ways to Draw Attention to Your Business That Don't Involve Social Media Chatter
It seems social media is all the rage these days in marketing, but for many businesses, traditional time- proven marketing tools continue to deliver great results.
Here are 6 ways to attract attention and new customers.
1. Offer something free :   Nothing gets people's attention more than getting something for nothing. A free consultation, product ("buy 2 get 1 free"), or a free sample, definitely leads to extra sales.
2. Brand yourself as an expert : Get to be known in your community as a leader in what you do.   You'll need to advertise less because your reputation will cause people to seek you out.  Become the go-to-guy by sharing your time with public talks, work with garden or civic clubs, writing articles, having a podcast and getting quoted in the local paper.
3. Aim for positive PR : Engaging with local reporters and media outlets to pay attention to you and your business will definitely get you more business.
4. Use vehicle graphics effectively :  Have your vehicles designed so they stand out in traffic.  There's a fine balance between too much and too little.  You must have a phone and website on the vehicle.  You may not need a full garish "wrap".  Be tasteful and memorable.
5. Have a contest : Offer customers a chance to trade in their old hose for a discount on a new sprinkler system.   Collect old light bulbs for discounted LED replacements.  Find a way to make it fun.  The important thing is that a contest will 1) engage your audience, and 2) get you some of that great PR you want for your business.  
6. Get involved a good cause : Donating your time or product to worthy causes creates goodwill.
FREE Training Video from Regency Wire and Cable:  Troubleshooting an Irrigation Valve That Won't Activate
What should you do when a valve won' t activate from the controller?
Is the problem the controller, the wiring or the valve?
How can you diagnose the problem without digging?
Regency Wire answers these questions and more in their NEW free training video for irrigation professionals.    Check it out and be sure to share it with your team!
Tip from Silver-Line: PVC Pipe Classifications

Did you know there's more than one type of PVC pipe? Chuck from Silver-Line Plastics explains the differences so you can know which pipe would best suit your future projects.  Watch the video