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Professionals Monthly Update
May 2015
In This Issue
Dear Marshall,


Welcome to the busy season! 

Efficient time management will help you make the most of your opportunities in the weeks ahead

Take advantage of our time-saving services to take the hassle out of getting the supplies you need. 
  • Direct to job delivery of large orders
  • Call ahead so orders are ready for pickup, no waiting.
  • One-stop shopping for all of your project needs.
  • Expert advice at the counter or by phone.  You can even text us!
  • Convenient hours - Monday-Friday 8am to 5pm
Let us help you take the stress out of a busy month.

Thank you for being our customer!


Landscaping Around Pools with UltimateGrass


Tired of tracking dirt into your pool? Chlorine killing your lawn? It may seem like there is no perfect solution to outdoor surfacing around swimming pools, but with UltimateGrass, these issues are no longer a concern.


Privacy, safety, beauty and convenience are just some of the considerations to keep in mind when landscaping around swimming pools. Artificial grass is an integral part of pool landscaping. The superior drainage capabilities of UltimateGrass artificial grass make it the best choice for poolside landscaping. Avoid the hassle of removing grass clippings and dirt from the pool by installing a synthetic lawn. Our superior fiber technology makes the blades resistant to fading from the sun or chlorinated water. Patios or pool decks covered with artificial grass provide not only beautiful landscape around swimming pools, they also add a layer of safety to the pool area. The sand infill assures a slip-resistant poolside surface to land on and the superior 100% permeable artificial grass backing drains fast and clean.



  • Easy installation: Installs directly over any poolside hardscape surface or flooring without nails or glue to create a soft, poolside landscape artificial turf grass solution.
  • Safety: A cushioned surface and gritty sand infill make for a slip-resistant poolside surface.
  • Durability: Artificial grass landscaping around pools is designed to last 15-20 years.
Convert Existing Fixtures to LED with Kichler Lamps and Increase Your Profits!

There's a potential market you may not be reaching: your previous incandescent and halogen lighting system customers. With Kichler 12V and 120V LED replacement lamps, you can update jobs you did years ago with the latest technology - and generate more sales.


Old fixtures = new opportunities. Many times customers with existing systems might not be willing to start over with new fixtures; that's when Kichler LED replacement bulbs make sense. Let these customers know that Kichler LED lamps generate all of the lumens of a halogen or incandescent system while consuming less wattage. Plus, their durable design means no replacement bulbs for six years. Testing confirms that the lamps pay for themselves in less than two years - a savings story your customers will love to hear.  Click here to download the 6-year cost savings chart. 


Engineered to deliver beautiful results. Designed and tested for use in residential and commercial applications, Kichler lamps generate a consistent light output even under a wide operating range. They also offer all-weather performance, thanks to weather-coated and epoxy-potted electronics. Our beam spread choices and Kelvin color temperature options (2700K, 3000K or 4200K) also help you customize the light to your application.


To learn more about converting your customers, contact us. Click here to watch the video.


Cost-Effective Central Control Management & Monitoring  
Rain Bird's popular IQ Central Control

The Rain Bird IQ Irrigation Central Control System provides cost-effective, multiple-site centralized irrigation control from a single computer. IQ empowers the Landscape Maintenance Contractor, Property Manager, or Irrigation Water Manager to monitor and control irrigation operation at multiple remote sites.


IQ communication capabilities virtually eliminate the need to travel to remote sites to make programming changes or adjustments.  Manual operation and programming functions that were performed only at the site irrigation controller can now be done from the IQ central computer.



The IQ Central Control System can be utilized for a variety of applications, ranging from residential to commercial. Modular components allow the system to grow with your needs, eliminating the installation of multiple enclosures and extra external wiring connections.


Secrets of Successful Contractors: Cross Selling Additional Services to Your Customers

If you want to build a healthy contracting business, industry experts suggest mastering the art of "cross-selling": offering existing customers multiple products or services.

Studies show the more you sell a client, the higher their satisfaction and their loyalty. 

It's simple: if you're not now taking advantage of cross-selling opportunities that show up every day, you are MISSING potential sales and profits.   Here are some tips for successful cross-selling:

1)  The rule of "25".   Don't offer add-ons or upgrades that exceed the original cost of the project by more than 25%.  So if you're quoting a $5,000 job, suggest optional enhancements that cost less than $1,250.

2)  Understand your client's goals. If he/she is looking for "low maintenance", suggest self-adjusting timers or weed barrier, not fussy perennials.   Observe and ask, then suggest the right items.

3)  Educate customers before asking for the order. Customers will buy add-ons and enhancements if they're educated on the need. Use marketing materials and your website to educate as part of the sales process.

4)  Make it a program so it happens. You have to be motivated to ask the right questions to uncover the opportunities.  Train your salespeople and tailor compensation to encourage cross-selling.  Measure your results and watch your sales grow!  
Register Now to Earn Rebates on Your Toro/Irritrol Purchases at Consolidated Turf 
Earn up to 4% back, plus access to many business-building tools and programs.

Contractor's Choice™ is the only contractor rewards program that offers rebates on the combined purchases of 2 irrigation brands! 
Maximize your reward by pooling your purchases.
Simple program structure  
It's easy to calculate your rewards with Contractor's Choice. We use a straight-forward formula that is fair to all customers, regardless of size.
Earn more on new/featured products 
The Toro and Irritrol brands continue to raise the bar with innovation. Watch for special offers on new and select products.

Advance registration is required to begin earning program rebates and to access other benefits.  Visit the program site to see full program details and requirements. 

$100 VISA Gift Cards with Toro Purchases This Month

Earn a $100 gift card when you purchase 100 T5 RapidSet rotors or 6 Toro Evolution Controllers.  Plus get 4% back with Toro's new contractor rewards program.   Offer valid through May 29th.

Click for details.

Perfect Add-On to Your Spring Landscape Projects:  High-Quality Bull BBQs

Consolidated Turf Equipment is now carrying Bull BBQ's!

Bull Outdoor Products Inc. started in the Barbecue Island business over 20 years ago.  Since that time Bull Outdoor Products Inc. has reached widespread prominence in the grilling industry. 

Bull Outdoor Products Inc. pioneered the concept of outdoor barbecue islands, recognizing the need for backyard barbecue enthusiasts to bring their grilling talents to match those of professional chefs!
They are award winning grills that are designed, engineered, and master-crafted to be the highest quality on the market. These grills come with a lifetime warranty giving you a commitment to quality alongside the ultimate outdoor cooking experience. 

Learn more about our full line of Bull BBQ products here.



Miltona's Jobsavers - Best Method for Overseeding

Miltona's Jobsavers are the preferred overseeding attachments for your power aerfier.

Available exclusively through Consolidated Turf, we now offer models to fit FIVE of the most popular aerification machines.  All models are precision crafted from the highest quality materials to perform at peak operating levels. Preparing the perfect seed bed with a Jobsaver allows an area to be kept in play. The 1/4" diameter holes created by the cone shaped spikes have little to no effect on putting. 

Time And Again It Earns Its Name - Saving Jobs By Saving Greens